What We Do

What We Do • The Sixth Sense • Survival

Solutions that make sense through simplicity

From the beginning….  humans have survived on the brains hardwired behavior of fight or flight. This is not our interpretation of the human experience but that of neuroscience. The brain depends on the five senses of sight, smell, touch, hearing and taste to make decisions for our well-being. The more of the five senses we use, the better we will make a rational decision. The less number of senses are involved, the brain struggles to embrace the information or may totally disregard the information. In marketing terms, the brain will either accept the information converting into a behavior of purchase or completely close itself to the message.

We believe there is a sixth sense, we call it.… the “Human-Centric” process. This behavioral communications process is founded on a “Neural Narrative” platform that ensures a brand’s narrative is exposed to as many if not all the five senses to secure greater acceptance of the brand’s value(s) while building long term consumer loyalty. We maximize neural science knowledge and other experts in order to structure your brands narrative on a much deeper and accurate delivery level.

Communication platforms across B2C & B2B,  digital, advertising, media, public relations, experiential, promotions, branded entertainment, print etc., become measurably, more effective.